Love conquers adversity

Every year at The National Family Business Awards at Wembley I have the privilege of nominating a very special Special Recognition Award at the end of the evening. This Award is not about financial performance, a strong growth strategy, or being an industry leader. This unique Award is to honour and recognise a family business which has inspired us in other ways.

The Company we chose this year to receive this accolade only began in life in 2013; yet it has grown from strength to strength in a very short space of time. This dynamic husband and wife duo put their everything into making it a success. So…… when disaster struck back in April, and one of the worst things imaginable happened, it was devastating to everyone.

Watch this video to experience inspiring leadership; exceptional staff loyalty; extraordinary community support and most of all, love. Love between a husband and wife who lost everything. Love shown by a team who refused to give up. Love from a community who rallied around to get the business back up and running. And love from customers, suppliers, friends and family who have unwavering belief in this family firm:

The 2019 National Family Business Award ‘SPECIAL RECOGNITION’ we presented to the irrepressible, courageous, determined, awesome Karl and Cathy Mason founders of Masons Yorkshire Gin: