A new opportunity, purpose and confidence booster.
In celebration of the 5th year anniversary of Micro Biz Matters Day on Friday 11 January 2019 and in recognition of all of us who run micro businesses all over the UK I’ve made three pledges #IGave11 to support the sector. My first is to promote the day across all of my social media and contacts nationwide; the second is to offer 11 single hour sessions to anyone running a micro-business who feel they could benefit from my experience, advice, ideas on anything from branding to business marketing and family business advice. You can even just pick my brains! I’ve been in business over 35 years now – been there, done that, got the T shirt so to speak. If I can be useful in any way then do get in touch. No problem too small or too large!
Okay so let’s talk:
11 REASONS WHY I BELIEVE SELF FUNDED INTERNSHIPS WORK
•Micro businesses are small and don’t have the cash to pay for an apprentice or a uni intern
•It’s a ‘win win’ because it’s NOT about the money.
•For every graduate who gets a job straight from uni there are thousands who have the talent but just don’t have the confidence to take the first step on the career ladder. Most end up working in retail.
•Many grads have little self worth, low self esteem or have mental health issues.
• Often youngsters have no idea of their purpose in life and don’t know who to turn to or where to begin – or even know the questions to ask. You can ask ‘What do you want out of life’?
•A micro biz is thriving, working, growing ecosystem and as such needs fresh resources, bright thinkers, risk takers and next generation team players.
•A micro biz can teach, encourage, nurture, build confidence, provide new skills and drop them in the deep end! You’ll be surprised how well this tactic works. Everyone steps up to the plate given half the chance.
•Every self-funded intern will be given a personal bespoke One Year Programme according to the role that’s available, provide training and learn how to feel comfortable with people, peers and clients.
•This is a ‘get work ready’ opportunity.
•Mentoring and work experience is provided as part of the programme.
•You can guarantee the intern a job through your network of friends, family, connections and business associates.
Here is an example of a bespoke programme I put together for one of my self funded interns. (For convenience it’s a shortened headline only version). Followed by her Testimonial and then 6 months into her new job. I placed her with a wonderful family business where she is thriving. She is on her way to success. Lucy worked with us 4 days a week and worked in retail the other 3 days to fund her rent, travel, food and beer money. She provided her own computer and software.
Bespoke 1 year program for a Junior Graphic Designer at Family Business Place
This is a 1 year post grad programme to enhance the practical experience gained working on live design projects as part of the FBP creative team. The work and reflections should form part of a portfolio and should include scrapbooks of notes/the brief/reference material/design progressives etc.
Tutor time must be built into the programme of work in order for the student to feedback and discuss the themes.
For practical reasons the programme modules will be governed to a certain extent by the live working cycles of FBP ie regular events, marketing campaigns and magazine publishing dates.
Technical on-the-job training will be given while working on projects – in both formal manner and/or bite-size chunks a required. The student will also be expected to enhance their knowledge by subscribing to and following on-line learning courses (Linda.com and YouTube).
The course is delivered in a way that allows the student to develop his or her own specialist interests within the broadly structured graphic design units as they become competent, confident and independent.
FBP, based in Ditton near Maidstone, Kent has good public transport links to central London where the largest number of creative agencies in the UK have their premises. The proximity enables you the student to build meaningful industry links and enables staff to organise regular visits to exhibitions, festivals and events.
This will be an in-depth introduction to graphic design – with opportunities to develop the student’s creative thinking, build their technical knowledge and complete a number of small scale creative projects.
The program will consist of three elements:
•Research and reflection
•Self Initiated in-depth research and design projects
Module 1 – Introduction to Magazine Design
Formal on-the-job tuition
To coincide with live magazine production
Research and reflection
Research the magazine Industry
How creativity Is maximised
Examine and research the structure of magazines
Module 2 – Introduction to Illustration
Research illustrators and illustration style
Research examples of illustrations and professional illustrators from the 19th, 20th and 21st centuries
Illustrate 6 features for use in Generation magazine
Module 3 – The Design Brief
Reflect on the personal qualities needed to take a good brief
Study different briefs from past projects
Taking a verbal brief
Module 4 – Introduction to Branding
Creating a new brand
Listening to the client
Understanding the audience
Look at super brands around the world
Build your own brand
Practical live work
Creating a brand bible
Module 5 – Animation
Research best software for creative animation
Create an animated Christmas card for FBP
Homework: YouTube and Linda.com undertake an e-learning to aid the skills in animation
Module 6 – Web Design
Formal on-the-job tuition
Understand basic structures of site construction
Identify key factors: ease of use, location, traffic
Look at websites
Design a website from scratch
Put together a Mail Chimp e-newsletter
Use WordPress to build a basic web page using images and text
Build your personal promotional website in WordPress
Module 7 – Branding, Promotional design, Brochure design
Working with the FBP brand guidelines develop a new theme for The National Family Business Place Awards
Research great brochure design
Use of layout, typography, imagery, paper stock, info graphics
Write 500 report on findings?
With the creative team design the new theme for The National Family Business Awards across all media channels from concepts to pre-press and digital
Module 8 – Infographics
Study great infographic illustration styles
Increase your knowledge of Adobe illustrator software and use Linda.com tutorials to design info graphics for a feature in Generation magazine
Create a scrap book showing different styles of infographics to illustrate facts and figures
Develop an FBP house style for information graphics. Take 10 killer family business statistics and produce a set of promotional postcards using infographics
Additional on the job activities and assignments
Introduction to Art Direction of photography
Development of creative ideas
External work experience
Final End of Year Show
Confirm date and create a private view invitation for friends and family, local businesses and local press
Curate showcase of work in the studio
Receive FBP Academy Certificate
My time here as a design assistant at Family Business Place has been incredible and certainly life changing to say the least.
Being given the chance to use my creative skills in the real world from the very beginning at Family Business Place has well and truly built my confidence as a designer, illustrator and young creative who always dreamed about working in design but not quite knowing where to start, who to talk to, where to go and not even having the confidence to put myself out there.
The bespoke design internship program created by Chairman Anita Brightley-Hodges has provided me with a wealth of things; not only friends and a great support network of peers to go to for advice and support at work, but also the amount of professional design skills I’ve learnt has been amazing. I can now use all the design software that an industry level graphic designer uses.
There has been an abundance of advice on design, portfolios and new designers I had never before heard of and came to admire. I have also met some amazing people along the way, and attended some amazing events and had work experience in between.
Anita provided me with an amazing mentor who is a well-respected figure in the design and typography industry. It was a great priviledge to help put a selection of award-winning work together for a show for The Type Director’s Club. Anita believed in me even though I didn’t quite believe in myself. When I had my first meeting with Anita, my confidence was at a 2/10 and now it’s at an 8/10 not only in design but equally in my personal life.
My dreams finally came true towards the end of my internship when I was offered a job in design, something I wasn’t sure how to do by myself, will always be eternally thankful to Anita and her generous welcoming team at Family Business Place for providing me with the skills, knowledge, professionalism and most importantly confidence to go out into the real world.
Lucy Parris: Graduation from 12 month self-funded Graphic Designer Internship 6 months on …
I have been working as an illustrator and graphic designer in a thriving and exciting industry for the past 6 months after completing my internship and have loved it and Family Business Place helped me get there.
I joined Anita and her team at FBP as part of a self-funded internship program in graphic design, which is something I always wanted to do on a professional level. Without the internship I wouldn’t have gained all the valuable skills I now have, such as technical and digital skills, knowledge in graphic design as a multimedia discipline along with people and social skills.
I am using all the skills I learnt with Anita in my current role and I can really put into practice my expertise and feel confident in my dream job which involves using specific design software, technical illustration, pitching ideas and producing exciting products for an international customer base.
The work I do on a day to day basis is really important to me and I am so grateful for being able to wake up every day and do what I love. I do have to pinch myself sometimes. But all it takes is one brave decision, trust in yourself and trust the people you work with. It has been one of the best decisions I have ever made as it has change my life for the better.
In just 6 months in I have learnt so much. I am constantly growing every day and developing my practice and skills within design. I’m looking forward to continue working with my creative team and continue to grow as a designer.
This is just the beginning for me!